I'm a filmmaker who got obsessed with AI, and a designer who never stopped thinking like a director.

I hold an MFA in screenwriting and directing from Columbia University, apprenticed under Darren Aronofsky on Black Swan and The Wrestler, and have directed work recognized at Tribeca, Sundance, and IFP, including my debut feature Heartlock, released theatrically in the US, UK, and China. The Los Angeles Times called it "lean, stylish and confidently crafted." I think in pictures, motion, interactions, experiences, and words, as comfortable executing a perfectly crafted frame as I am imagining how a new piece of technology might live in the world.

For the past five years I've been a lead AI experience designer at Intuit, designing a conversational AI assistant that now serves 18 million people a year. I led the product's complete transition from curated to generative AI, co-built an LLM evaluation program from scratch (1M+ sessions, 85% quality benchmark, $4M+ revenue impact), and owned the voice, tone, and content systems that govern how the AI speaks to users.

Before Intuit I spent four years as Creative Director and Design Lead building branded AI experiences for global clients including L'Oréal, Gillette, and McDonald's.

I'm an active practitioner of Google Flow, Adobe Firefly, and Midjourney, currently developing an original short film using AI as my camera, bringing a director's intention to every frame.

The question I keep returning to: not what AI can do, but what it should become, and how it should look, sound, and feel to the people who use it.

That's a storytelling question as much as a design one. It's the question I've spent my career, in two different mediums, trying to answer.